From June 11 to July 19, the world will come together for one of the most anticipated global sporting events: the FIFA World Cup. Even if unfortunately Italy won’t be competing this year, Milan will still be full of energy, excitement, and shared emotions ⚽
At Museum of Senses Milan, we are transforming this global moment into a unique immersive experience: the Mimiko World Cup.
This special activation connects the excitement of the World Cup with one of our most engaging experiences, the Champion Ticket, turning your visit into a playful, competitive and unforgettable moment in the heart of Milan.
What is the “Mimiko World Cup” experience?
The Mimiko World Cup is a seasonal themed activation designed to bring the spirit of global football inside the Museum of Senses. At its core is our Champion Ticket, an experience built around challenge, scoring, and the final “Champion” moment. During the World Cup period, this experience evolves into something even more engaging inviting visitors to step into a playful global competition. Every visitor can represent their country and celebrate victory inside the museum 🏆
The "Champion Moment": become a World Cup winner at Museum of Senses!
To make the experience truly unforgettable, visitors will be able to enjoy a dedicated photo opportunity area inspired by the iconic FIFA World Cup trophy celebration. Reimagined through the creative universe of Museum of Senses and our character Mimiko, the dedicated photo corner features a branded “Mimiko World Cup Trophy Moment”, designed for maximum engagement and shareability. The result is a fully immersive “Champion moment”, where every guest becomes a winner 🏅
The Mimiko World Cup experience is designed not only to be lived, but also shared. Visitors are encouraged to post their photos on social media, celebrating their personal “victory” and representing their country during the World Cup season.
As a special reward, visitors who share and tag the Museum will receive a 10% discount in our museum shop, making the experience even more engaging and rewarding 🎁
Why visit Museum of Senses during the World Cup?
If you are wondering what to do in Milan during the World Cup, the Mimiko World Cup offers a completely different alternative to traditional viewing experiences.
It is the perfect activity for tourists, families, and locals looking for something original in Milan during the Summer season 🌞
Join us at the Museum of Senses and step into the Mimiko World Cup, where senses meet sport, and every visitor has the chance to become a champion.